Women of the world are made in all kinds of uniquely beautiful shades, like that trendy new bikini that comes in everything from blue to hot pink. However, not every color is meant for every woman. Remember that color wheel you had to paint in kindergarten? It is actually a very powerful tool. Once you have identified your skin tone, you can begin to find colors that will bring out your maximum beauty potential. For example, a woman with pale skin is not going to look as good in white. Pale colors on this skin tone will result in a washed out and faded look. The goal is to find shades that really pop. You want the world to take notice of your beauty, not ignore it. On the other end of the spectrum, darker skin looks amazing in white and other pastel shades for the same reason. Any time there is a contrast in colors, heads will turn!
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On the left, you may recognize the actress, Kirsten Dunst in a pale yellow bikini. She is a very beautiful girl, but she is so pale already that this bikini makes her nearly invisible. The model on the right also has fair skin, but the shimmering jewel tone bikini makes her stand out, accentuating her beauty.